Helena has been designing and creating beautiful bridal, special occasion and everyday costume jewellery for over eight years now. Her initial passion came from a love of looking through her mother’s jewellery box and playing dress-ups as a little girl. She would pull apart vintage broken pieces of jewellery and create elaborate jewellery that were uniquely hers.
Helena has always had a creative soul, however, she begun forging a career that was very customer focused and later she moved into management. In order to explore her love of jewellery she began creating jewellery pieces for friends and family as a hobbyist. She soon realised that her heart belonged to creating beautiful unique jewellery for women. Over time, the increased demand from friends and private clients made setting up the business a natural progression.
It did not take long and she was selling around Melbourne quite successfully. In 2007 she then moved to the USA and carried the business focusing on the fashion jewellery and bridal market there. Helena really loved the time spent in the US and felt that the experience with a culturally different market was invaluable. This also gave her a wonderful chance to set up relationships with American suppliers.
She then returned to Melbourne in 2009 and worked closely with a talented jewellery designer for more experience in the bridal retail industry. Helena quickly realised that there was a gap in the bridal/fashion market for unique, excellent quality jewellery that was actually affordable and Australian made. Women were faced with so many expenses preparing for a wedding or special event and deserved to wear beautiful jewellery at a reasonable price. She knew she could fill this gap with her experience, creativity and strong customer service background. Hence, Curvaceous Design is focused on creating beautiful jewellery that is both unique and affordable.
Helena recently has added to her collection and is creating beautiful focal pieces encrusted in Swarovski Elements to the cake industry. She recently created some custom jewellery pieces for celebrity Sami Lukis for a VIP event. Her individual creativity is limitless so, watch this space for more inspiring creations .